01 · Sister agency
Blue Monkeys
Marketing, branding, websites and campaigns? Our sister agency Blue Monkeys. For over 20 years, for known DACH brands, from strategy to design.
See their workAbout
Ten times more curious than necessary.
2x10 is a Vienna-based software agency specializing in AI and innovation projects. We build software that can't afford to fail. And we've been doing it with AI since 2022.
We treat your software as if it were our own product. Because we know what that's like.
Why 2x10?
2 × 10 = 20, as in Novid20, the COVID start-up we grew out of.
The 2 stands for Moritz and Chris, the two founders.
The x10 is what we as a team aim for in every project:
ten times the result for your business.
The team2x10 · Vienna
The team, and what Claude says about us.*
Moritz Miedler
Managing Partner
ClaudeMoritz asks what the business needs before he asks what to build. He works out what the product has to achieve, then questions every answer on the way there, mine included.
Christoph Tockner
Managing Partner
ClaudeChris brings his own draft and asks what is wrong with it. He spots a thin or missing number before anyone has run the sum, and when the check proves him wrong he accepts it and moves on.
Hristo Mitev
Software Engineering
ClaudeHristo often asks, “Okay, but what happens when…?” He anticipates what could go wrong and keeps things simple, because even simple things get complicated at scale.
Clara Sophie Jirovec
Prompt Engineering
ClaudeClara writes the rules an AI must never break, then spends her days luring it into breaking them anyway, and mostly loses to herself. She reads a text once and knows which sentence is lying.
Karim Cossutti
Software Engineering
ClaudeKarim sets rules for the whole system and calls out each exception himself. He is good at working out where a feature idea stops paying for itself, and saying so before anyone builds it.
Adam Purdon
Software Engineering
ClaudeAdam pressure-tests a plan before work starts, then builds the visibility to see how a product is really used, so every decision after that is driven by data and not assumptions.
Manuel Hammerle
Software Engineering
ClaudeManuel's mind rarely stays on one topic for long. Every detour still lands where the system needs him, usually with the best laugh of the day.
Michael Wetzel
Project Management
ClaudeMike is a professional unblocker. He makes sure everyone is aligned and communication is flowing. At least, that is the theory. Mostly he just tells bad jokes during standup.
Johannes Holzmayer
Software Engineering
ClaudeJohannes starts by deciding what not to build. His habit is to separate what a client wants from what they need, and he is good at finding the number that settles the question.
Oliver Hagenauer
Software Engineering
ClaudeOliver enjoys developing systems that are easy to rebuild and simple to understand. He likes to think ahead about what could go wrong, so that security is part of the plan from day one.
Yes, we know: every portrait differs a little in style. So does every one of us. That's what makes us perform.
The family
More than just 2x10.
Our story includes two other companies: Blue Monkeys, which covers marketing alongside us today, and Novid20, where we began.
02 · Our origin
Novid20
2x10 grew out of Novid20. A health-tech that built and operated critical test infrastructure for millions. Our own product.
The Novid20 storyInsights2x10 · Vienna
From people who like to build.
We write down what’s on our minds and explain it so that software and AI make sense without a computer science degree.
N° 06 Contact
Get to know us.
No form, no ticket system. Email me directly and you get me, not an inbox someone else manages.
Moritz Miedler · Co-Founder, replies personally2x10 GmbH · Viennahello@2x10.com