Custom Software

Software that fits your business. Not the other way around.

From a single process to a product you can’t buy ready-made. From idea to enterprise-ready: software shaped around how you work.

Illustration: dog and monkey holding an X and an O symbol

You’re in the right place if:

  • Standard software is expensive and still doesn’t fit your process.
  • You have a vision for a product that doesn’t exist on the market yet.
Who we are2x10

At 2x10, you talk directly to the founders and the senior engineers who build your software. No account managers, no layers of juniors in between. We’ve been bringing AI into real products since 2022. Our own systems have served millions of users.

01

Get to execution fast

We get to execution fast and keep the start focused on your vision and what you actually need. No hundred-page concepts nobody reads, no months in Figma before anything gets built.

02

Architecture that holds up

Technology decisions, integrations with existing systems, operating model, your internal tech stack. We make those calls with you and your IT team, not around them.

03

Reachable when it counts

We’re there after go-live too and keep improving until the system does what it needs to. We handle maintenance and operations if needed. Or your internal IT runs them.

What you get

What that means in practice

Discovery in days

Workshops with decision-makers. Clickable prototypes instead of slides. A backlog you can touch.

01 · Base

Full-stack seniors

Frontend, backend, infrastructure and AI in one senior team. No ping-pong between agencies.

02

Integrations that hold

ERP, identity, legacy APIs. We build the seams where projects often get difficult.

03

Live observability

Logs, alerts and runbooks from the first release. Problems become visible before they become surprises.

04 · Goal
Our takeVibe coding

Already built something with AI internally? Smart move.

When mistakes have consequences, a prototype isn’t production yet. Production has to answer questions a demo never asks:

  • Will the technology still hold up in three years?
  • When it crashes at 3 a.m.: does anyone notice, and do you know why?

The difference isn’t AI or no AI. We use AI as much as any vibe coder. The difference is the engineering behind it: architecture, security, testing, operations.

Bring us what you have. We’ll say honestly what holds, and take it where mistakes aren’t an option.

01since 2022AI products in production
021 teamone contact, no chain of vendors
03100%seniors on your project
04Viennaeveryone in one place
“The best IT team I’ve ever seen.”
Head of IT · largest client · anonymous

A fit, if:

  • your system is critical to your business
  • you have a vision for a new product
  • you want a direct line to the team that builds
  • you want your internal IT to stay involved
  • you want a team that knows where AI helps

Better elsewhere, if:

  • standard software already covers your case
  • price is your main deciding factor
  • you need a website or a shop, that’s Blue Monkeys →
  • you expect a fixed-price guarantee
  • you want to bypass your IT team entirely

FAQ

It depends heavily on the scope. Enterprise-ready software is a substantial investment. Smaller projects usually start around EUR 30,000. For clearly defined parts we quote fixed prices. When the scope is unclear, we start with a discovery instead of selling you the illusion of certainty.

If standard software covers your case, buy it. We build where standard software isn’t enough: too specific, too business-critical, or it simply doesn’t exist. We’ll tell you honestly whether we think custom development pays off for you.

Often within a few weeks, there’s something real running in the browser. Not another deck. Working software. You see early whether the direction is right.

We work with it, not around it. Your IT knows your systems; we add speed and execution power. Shadow IT isn’t our business model.

Yes, throughout. AI is in all our workflows and makes us faster. Architecture, security, and responsibility stay with our seniors.

We build what standard can’t.

N° 06 Contact

Tell me what you’re planning.

No form, no ticket system. Email me directly and you get me, not an inbox someone else manages.

Moritz MiedlerMoritz Miedler · Founder, replies personally
2x10 Technologies · Viennahello@2x10.com